Are you struggling with what to put on your homepage? If so, you are not alone. Even experienced digital marketers struggle to nail their homepage content.
Planning, creating, and publishing website homepage content is no walk in the park. In fact, it presents the most difficult—and important—decisions a digital marketer must make.
Everyone seems to want to know the exact formula for getting it right. But no such formula exists. So the process of getting homepage content published often paralyzes marketers big and small, experienced and novice.
After consulting with a slew of clients about their homepage strategies, one of my favorite professional copywriters, Barry Feldman, created this infographic: part checklist, part how-to, part planning tool.
I think you’ll find it helpful.
Barry Feldman worked in the ad agency business in Southern and Northern California for about a decade. He then established a copywriting and online marketing business in 1995. So Barry brings 20-plus years of experience working across a spectrum of product categories for hundreds of companies big and small. His blog is one of my favorites… Visit Barry’s Website